The History designed in the original 1995 style.
SITE launch: 20th of June 08.
The Edge was born in 1990 in Islington, North London with a European Community and Islington grant as the two were extremely keen in promoting the image of Islington as the "Real London".
The Edge had then a circulation of 25 000 ex. The Edge used a special imported Kraft paper from France made out from 100% recycled textile with green and red ink. Swatch was one of the main sponsors.
Nirvana, Blur and Bowie were always battling to reach the number one position in its charts.
Vivienne Westwood after loving the magazine infamously ended up despising it publicly after an interview were she said that she would not renounced the use of fur and the then editor Nick Peterson turned her
into ridicule.
Lola D'arling based in Paris took over the magazine and it was somehow
a radical departure. A drag queen wearing fur!
The Edge offices have been burgled 4 times during its existence in Islington. After
the last break-in The Edge used a typewriter to produce issue no 6. It looked like the worst possible fanzine.
But MTV saw a copy and sent a fax saying how "fabulous" it was to the new editor at the Paris office. MTV started a new sponsorship.
At the same time Tower Records in L.A.
wanted to order thousands of copies every month for their 350 stores in the U.S. and the rest of the world.
Eventually The Kraft paper became too expensive and eventually was no longer available and somehow everyone was getting really bored with it. Even if the magazine sold well
no publication with such a circulation can survive on its own. The cost of producing 5 different magazines could be the same as producing one and in Britain all magazines are printed on reliable printers like
St Ives, Cornwall where the paper is ordered by the ton a year in advance. This requires a major infrastructure.
Whilst the magazine was not a commercial success the format changed to a normal white but recycled paper, with an A3 size folded-poster format with yellow pages of small ads inside.
For 3 years 45 000 copies were mainly exported to the U.S. and the rest of the world whilst only a handful of selling points survived in Britain.
During that intervening times The Edge collected a mine full of images, photography, artwork, graphics, stories, cartoons from various writers and artists and over 300 interviews (most saved on tape).
By 1995, The Edge magazine was selling but wasn't commercially viable so it was time to pull the plug.
A series of periodicals came after that published by The Edge Press.
It showcased short novels and Art collections.
Until 1999 when the Y2KDiary.com was conceived in London with Tom Norwood.
The site was initially designed for one year, then dragged on for a few more years until DiaryUnlimited came along.
Whilst the trademark on the title is still valid many magazines with the same title have proliferated around the world since the original Edge magazine.
There was a unique American version of the magazine
called The Globe of America inserted inside the Edge magazine and printed in Canada.
Main staff: Nick Peterson AKA Virtual Alien, Lola D'Arling -Laurent Mercier-, Janet Priest, Jane D'Arbanville, John Malkovich
The Edge Press is the publisher behind The Edge magazine continued publishing books ever since its inception in 1990 to this day.
The EdgeImageBank will include almost every images, graphics and photography and other related works of Art generated during the
days of The Edge magazine, later on during The Edge Press, during the Y2Kdiary.com and most recently it has added
the images of DiaryUnlimited.com. This image bank will also include all images related to the films produced
by EdgeImageBank Pictures, a film production company created in 1999.
